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    reiley
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    We learn a lot about others from their goals and dreams. Rather than disguise or hide his ambition, Reiley discloses it as loudly and as publicly as possible. In conversation or on social media, he cuts right to the chase with fearless spirit, undeniable spark, and confidence that manifests harmoniously in both brazen and timid forms – an inimitable dichotomy that comprises the essence of Reiley the artist.

    “I want to be an artist who pushes boundaries and defines what it is to be a male pop artist in 2021,” he exclaims. “It’s not only about the music either, I’m creating a 360-degree experience. My art is communicated through all mediums: the fashion, the dancing, the visuals, the set design, and the storyline.”

    Reiley is introspective, yet larger than life. Reiley has a soft side and a tougher one. As he explains, “we’re all walking contradictions, not one-dimensional creatures – and I’m celebrating that."

    Real name Rani and born in the Faroe Islands (about 200 miles north of the UK with a population of just over 50,000 people), Reiley always had a dream but knew the odds were stacked against him coming from such remote origins. Art served as a window into the wider world as he channeled his early creativity into piano, photography and filmmaking. Simultaneously he excelled in gymnastics, becoming a member of the national team and eventually joining a production of Grease. The experience combined his exceptional vocal runs with back-flips, officially affirming his calling. However given the size of his locality, he needed to get creative to be heard.

    “When you’re in such a remote country, you can’t just knock on a label’s door,” he states. “You either have to move or find other ways to get your music out there.” Luckily for Reiley, his blend of creative skills perfectly lent themselves to social media. Breaking through proved no easy feat given the saturated landscape of musicians online, but by honing his aesthetic and creating his own unique sets and image, Reiley’s following began to grow exponentially.

    In 2019, he uploaded his first TikTok which exploded to the tune of 10 million views right out of the gate. His videos captivated a massive audience comprising over 10 million followers and generating an excess of 100 million likes in just one year. Standing in front of a bold color backdrop with nothing more than a dangling silver microphone, an instantly recognizable figure was already cut. Embracing a cinematic fashion sense, theatrical delivery, and undeniable charisma, Reiley asserted himself as a rare force in popular culture. Numerous major labels sought him out, with bidding wars quickly ensuing once presented with his yet-unheard original music, before he ultimately signed to Atlantic Records.

    Outsized personality, skyscraping vocals, and towering presence drive his debut single “Let It Ring.” The classic iPhone ringtone gives way to finger-snaps, tambourine, and a slinky bass line as his voice takes hold on the verses. The vocals bounce from a bold bridge into a chantable hook, “I’ma let it, I’ma let it ring.”

    “I’ve always relied on music to give me the strength to be who I need to be,” he explains. ’Let It Ring’ came to me at a time where I wasn’t really able to cut ties with someone who wasn’t good for me – I wasn’t able to ‘let it ring.’ Channeling my energy into the song and embodying the ‘Reiley’ I wanted to be allowed me to become him. In that sense music can be transformative. Even songs like this.”

    “I think I’m from a different planet, and I was put on earth to entertain,” he leaves off with a smile. “That’s all I want to do.”

    We learn a lot about others from their goals and dreams. Rather than disguise or hide his ambition, Reiley discloses it as loudly and as publicly as possible. In conversation or on social media, he cuts right to the chase with fearless spirit, undeniable spark, and confidence that manifests harmoniously in both brazen and timid forms – an inimitable dichotomy that comprises the essence of Reiley the artist.

    “I want to be an artist who pushes boundaries and defines what it is to be a male pop artist in 2021,” he exclaims. “It’s not only about the music either, I’m creating a 360-degree experience. My art is communicated through all mediums: the fashion, the dancing, the visuals, the set design, and the storyline.”

    Reiley is introspective, yet larger than life. Reiley has a soft side and a tougher one. As he explains, “we’re all walking contradictions, not one-dimensional creatures – and I’m celebrating that."

    Real name Rani and born in the Faroe Islands (about 200 miles north of the UK with a population of just over 50,000 people), Reiley always had a dream but knew the odds were stacked against him coming from such remote origins. Art served as a window into the wider world as he channeled his early creativity into piano, photography and filmmaking. Simultaneously he excelled in gymnastics, becoming a member of the national team and eventually joining a production of Grease. The experience combined his exceptional vocal runs with back-flips, officially affirming his calling. However given the size of his locality, he needed to get creative to be heard.

    “When you’re in such a remote country, you can’t just knock on a label’s door,” he states. “You either have to move or find other ways to get your music out there.” Luckily for Reiley, his blend of creative skills perfectly lent themselves to social media. Breaking through proved no easy feat given the saturated landscape of musicians online, but by honing his aesthetic and creating his own unique sets and image, Reiley’s following began to grow exponentially.

    In 2019, he uploaded his first TikTok which exploded to the tune of 10 million views right out of the gate. His videos captivated a massive audience comprising over 10 million followers and generating an excess of 100 million likes in just one year. Standing in front of a bold color backdrop with nothing more than a dangling silver microphone, an instantly recognizable figure was already cut. Embracing a cinematic fashion sense, theatrical delivery, and undeniable charisma, Reiley asserted himself as a rare force in popular culture. Numerous major labels sought him out, with bidding wars quickly ensuing once presented with his yet-unheard original music, before he ultimately signed to Atlantic Records.

    Outsized personality, skyscraping vocals, and towering presence drive his debut single “Let It Ring.” The classic iPhone ringtone gives way to finger-snaps, tambourine, and a slinky bass line as his voice takes hold on the verses. The vocals bounce from a bold bridge into a chantable hook, “I’ma let it, I’ma let it ring.”

    “I’ve always relied on music to give me the strength to be who I need to be,” he explains. ’Let It Ring’ came to me at a time where I wasn’t really able to cut ties with someone who wasn’t good for me – I wasn’t able to ‘let it ring.’ Channeling my energy into the song and embodying the ‘Reiley’ I wanted to be allowed me to become him. In that sense music can be transformative. Even songs like this.”

    “I think I’m from a different planet, and I was put on earth to entertain,” he leaves off with a smile. “That’s all I want to do.”